Choosing the right social media platform based on your target market

SOCIAL MEDIA MARKETING

By Zweezle, Social Media Marketing Agency in Bangalore, India | Jan 12, 2022

Now that your business has started gaining a solid and stable amount of traction. It is time for you to take your marketing to the next level. This can most effectively be conducted through social media marketing. Considering that you have your audience profiled and your goals defined, it is time to contact your audience. When choosing the right platform, you will need to understand how active your audience is on the platform, what demographics are on it and how they use it. Given below is a guide to understand some of the major social media platforms in order to help you find your audience.

Facebook

Facebook reports over 2.7 billion users, which is close to the population of India and China combined! It is important to remember how individuals use Facebook in order to be effective: to build relationships and keep in contact with old friends. Facebook then becomes a good platform to maintain the consumer loyalty of your existing audience. The downside is that it may be hard for you to reach new audiences due to its large population.

Twitter

Twitter is the best platform to build your brand awareness. The use of hashtags in Twitter organizes conversations around the word or phrase. Looking at the trending hashtags allows you to understand what is new in the market and then craft your tweets on the topic. Many news agencies in fact use Twitter to find stories and leads. As Twitter provides real-time updates to an audience, you can club it with offline engagement, such as events.

LinkedIn has the distinction of being the most utilized platform for older and working audiences. It contains the largest users among the ages of 30 – 49. The speciality of LinkedIn is that it has a very streamlined focus, that is job search and networking professionally. Therefore, the platform is extremely useful for B2B lead generation, general networking and recruiting employees.

Instagram

This is one of the fastest-growing platforms, especially among teens and young adults. Instagram relies on photos and videos as its source of content. As a result, the platform is valuable for businesses in a visual background, like food, retail, art and beauty. Because it’s a growing platform, there’s less noise than Facebook. Therefore, the platform is highly useful for generating leads as your reach is wider.

YouTube

Even though YouTube boasts 2.3 billion users, its reach is far beyond that. You don’t have to sign up on YouTube to view content and hence it has become one of the largest search engine platforms. Many of these searches are “How to” videos. Businesses in the service industry can offer this type and it would work well on the platform along with lifestyle and educational videos.

Hence picking the right social media platform for your marketing campaign will help you attract the right audience and help you be more efficient with your resources.

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